Eric is a master patissier and owner of Cake Boy – an emporium that includes a boutique café and cookery school in South West London.
Eric was already well-known to UK audiences appearing on British television in guest spots on a number of channels before Channel 4 gave him his own television series, Glamour Puds and Baking Mad with Eric Lanlard. As testiment to his popularity with British audiences he has twice been named Continental Patissier of the Year at the British Baking Awards.
He was born in Plomelin, Brittany, and grew up in a small town called “Le Grande”. He would go on to work there, training as a pastry chef. After gaining his apprenticeship as a chocolatier at Arens-Scheer in Luxenbourg, he was called up for national service, joining the French Navy where he served on board the cruiser Jeanne d’Arc while it was the flagship. While on board, his cooking impressed the French President François Mitterrand, who gave Lanlard a pair of gold cufflinks.
Among Lanlard’s publicised works are a croquembouche for the wedding of Madonna and Guy Ritchie, and wedding cakes for Elizabeth Hurley and Claudia Schiffer; as well as both the first birthday cake of Brooklyn Beckham, son of David Beckham, and the cake for the Queen Mother’s 101st birthday which featured two Corgis wearing tiaras.
It was because of his work on Elizabeth Hurley’s cake that he was introduced to designer Patrick Cox, and together they opened a Soho-based cupcake bakery called Cox Cookies and Cake. Cox was very specific about the designs on the cakes, and wanted a combination of ideas from Andy Warhol and Salvador Dali. The idea of the store was to be sexy and subversive, in order to avoid competing with Hummingbird Bakery’s nearby Soho store. The cakes themselves were produced at Lanlard’s Cake Boy and transported daily to Soho.
Eric Lanlard has gone onto become hugely popular with the British public due to television appearances and guest-spots on UKTV Food,the BBC show Girls on Top and ITV’s This Morning, as well as, his own television shows on Channel 4 called Baking Mad with Eric Lanlard, and Glamour Puds.
Product Endorsements & Advertising
Eric Lanlard has baked for some of the world’s most famous celebrities (everyone from the Queen Mother to Madonna) who all endorse his service, and because of his appearances on British television shows, as well as his own shows on Channel 4, he is a good choice for food brands looking to connect with a larger audience.
Eric was part of the prestigious Taste of London 10th anniversary celebrations and cooked at the event with top chefs from around the globe, including Gary Rhodes, Michel Roux Jr, Gennaro Contaldo and Antonio Carluccio.
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