The Sunday Brunch co-host will be taking consumers around Britain to discover more about sausages as he stresses the importance of quality produce.
Kicking off on November 4, the annual initiative, organised by The British Sausage Appreciation Society, sets out to highlight the versatility of the pork sausage.
As part of his involvement, Simon is helping to unearth the ‘best of the best’ with the Discovering Britain’s Greatest Sausages campaign, helping to judge entries submitted by butchers, supermarkets, school cooks and chefs nationwide and decide the overall winner of the coveted Banger Award for each region.
Rimmer said: “I’m thrilled to be undertaking a journey of discovery to find Britain’s Greatest Sausages. We have some of the best produce in the world and it is important that we continue to support our producers.
“One way to do this is by highlighting quality sausages that carry an assurance mark like the Red Tractor. This not only means traceability but also ensures the sausages are from pigs farmed by responsible farmers.”
With three restaurants and multiple cookbooks including Men Love Pies, Girls Like Hummus, Rimmer explains recognises that the “beauty of sausages is their versatility”.
Bpex product and butchery development manager Keith Fisher said: “It’s a real privilege to have Simon at the forefront of this year’s campaign and to lead our nationwide competition, which has received hundreds of entries. I’m certain that his high profile will help put sausages firmly in the spotlight and encourage consumers to get behind the Week.”
The meat industry is encouraged to get involved by using messages and promotional activity, in-store tastings, customer competitions, promotional offers, and so on.
BSW will run from 4-10 November and is this year encouraging consumers to look for quality assured and Red Tractor sausages.
Simon’s television career began with Granada Breeze and he has also appeared regularly on programmes including This Morning, Granada Tonight, A Taste for Travel, Lunchtime Live and The Afternoon Show, Gloria’s Open House – Channel 5, Xchange for CBBC and a spot of co-presenting on UKTV’s Great Food Live and BBC1’s To Buy or Not to Buy. Simon presented This Little Farmer for BBC One and Making a Meal of It, also for BBC Two. He was the mentor on the Channel 5 programme Breaking Into Tesco in which people competed to get their food products sold by Tesco.
His first book, The Accidental Vegetarian, was published in October 2004. His second book, The Rebel Cook, was published in October 2006. His third book Lazy Brunch came out in spring 2008. It was co-written with Tim Lovejoy and based on a feature in Something from the Weekend. In spring 2009, Mitchell Beazley published his fourth book, The Seasoned Vegetarian.
Rimmer opened his second restaurant, Earle, in Hale in October 2006. It has been named top celebrity restaurant to eat at in the Observer Food Monthly.